PHOTOSHOP EXPOSED ADVERTISING FAIL

Photoshop Exposed Advertising Fails

Diagnosis Photoshoposis.

The media a well oiled consistent news churning machine, relied upon by the masses who tune in for breakfast, take a dose on the long train journey to work followed by a cheeky gossip at work. Now with such an insatiable thirst for news, surely they couldn't get it right all the time. It's not just the media who are at it either.... It would be wrong not to mention a certain Kardashians derriere.

Why Do They Do It?

Unfortunately we are all a demographic, each profiled & categorized into likelihood of buying based on our social interests. To an advertiser this information is vital and as specificity increases so does the value. For example; Rogaine didn't become a large company by walking around looking for balding men and asking them to try out their product, well actually they did but the point is it's going too far when you completely change the ethnicity of a person for the purpose of selling a product. Is it acceptable for celebrities to create unrealistic standards as role models by using Photoshop to enhance their bodies?

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WOOD ENGRAVING IN PHOTOSHOP

Wood Engraving In Photoshop

Manipulating Wooden Textures Easily Me and a friend have been working on a concept for a new idea, we figured that as it will be wood related ( that’s all i can say really) then we need a logo that is engraved or is interacting with wood in some way to relate to the theme […]

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photoshop color splash black and white cc

Single Color Splash Effect

Enhanced Black & White, with a splash of color To create emphasis on a certain area, Photoshop has some magical tools to transform ordinary looking images into pieces of art. I’m not saying i’m an artist by any means but you can truly appreciate an image when you know the work that has gone into […]

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photoshop tutorials custom lighting 3

Photoshop CC 2015, Camera Raw #3

Focal Point Lighting. Adjusting the exposure is a fundamental part of any Photographers arsenal, producing the same effect across the whole of the image. If you wanted to create a “spotlight” or “focal point” lighting effect but didn’t have the equipment to do it, or you captured a well lit image & simply wanted to […]

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install fonts photoshop TUTORIAL

How To Install Fonts Into Photoshop

Downloading Fonts, Installing, Then Applying Them Into Photoshop. Firstly i would recommend using DaFont.com as they have a gigantic selection of custom fonts to choose from, i would also recommend having 7zip installed too (links below) Download Free Fonts – DaFont Free Zip Software ( for Windows & Mac ) – 7Zip Submit & Get […]

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reflection sunglasses photoshop tutorial

How to Photoshop a Reflection Into Sunglasses

Make it look like you have the Toronto skyline or New York High Street reflecting in your sunglasses or add a custom reflection to anything in Adobe Photoshop!. Read through the step by step guide below or get some extra tips by following along in the video with me. Step 1 – Preparing Our Image […]

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camera raw vignette tutorial

Photoshop CC 2015, Camera Raw #2

Photoshoot Correction, Smoothing & Vignettes. Picture the scene, you have just finished what you deem to be a successful photoshoot, the client seems happy and you feel that you have taken a sufficient number of diverse interesting pictures. Upon review you feel that maybe the colors don’t pop enough, maybe the lights could have been […]

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change hair color photoshop tutorial

How To Change Hair Color in Photoshop

Before you go out and buy hair dye, why not see what your hair would look like if you changed the color in Photoshop. Here you can learn a range of techniques to adjusting hair tones. Follow along the step by step guide below or come and change some hair color with me in the […]

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mirror images photoshop

Mirror an Image In Photoshop

Quicksty 60 Second Photoshop With Skandy Keyboard shortcuts, Photoshop has hundreds of them and trying to understand what they all are ( nevermind what they mean ) is an emotional mine field only leveled in difficulty by learning a new language… Then trying to navigate a keyboard configured by said language. Learn how to create […]

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Submit your photographs for a chance to have your image and social media page featured in one of our videos! increase your exposure plus get an edited image e-mailed directly to you.

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