PHOTOSHOP EXPOSED ADVERTISING FAIL

Photoshop Exposed Advertising Fails

Diagnosis Photoshoposis.

The media a well oiled consistent news churning machine, relied upon by the masses who tune in for breakfast, take a dose on the long train journey to work followed by a cheeky gossip at work. Now with such an insatiable thirst for news, surely they couldn't get it right all the time. It's not just the media who are at it either.... It would be wrong not to mention a certain Kardashians derriere.

Why Do They Do It?

Unfortunately we are all a demographic, each profiled & categorized into likelihood of buying based on our social interests. To an advertiser this information is vital and as specificity increases so does the value. For example; Rogaine didn't become a large company by walking around looking for balding men and asking them to try out their product, well actually they did but the point is it's going too far when you completely change the ethnicity of a person for the purpose of selling a product. Is it acceptable for celebrities to create unrealistic standards as role models by using Photoshop to enhance their bodies?

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photoshop color splash black and white cc

Single Color Splash Effect

Enhanced Black & White, with a splash of color To create emphasis on a certain area, Photoshop has some magical tools to transform ordinary looking images into pieces of art. I’m not saying i’m an artist by any means but you can truly appreciate an image when you know the work that has gone into […]

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INSTALL PLUGINS PHOTOSHOP

Install Plugins Into Photoshop

Installing Topaz Labs Plugins I am going to be doing a few tutorials which utilize plugins, today you can learn where i get my awesome plugins from plus learn how to install plugins into Photoshop. Plugins can be a really handy tool to have as they can be a great time saver for effects, retouching […]

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install fonts photoshop TUTORIAL

How To Install Fonts Into Photoshop

Downloading Fonts, Installing, Then Applying Them Into Photoshop. Firstly i would recommend using DaFont.com as they have a gigantic selection of custom fonts to choose from, i would also recommend having 7zip installed too (links below) Download Free Fonts – DaFont Free Zip Software ( for Windows & Mac ) – 7Zip Submit & Get […]

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photoshop tutorials

Cross Processing In Photoshop CC 2015

Photoshop For Photographers Tutorials. There are a lot of photographers out there, each seemingly producing a unique touch of magic when they capture an image. Photoshop will represent the wand in this case and by using a few simple steps you can change the look and feel of any image quickly and easily. Three Steps […]

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double exposure photoshop tutorial

Double Exposure – Camera vs Photoshop

What’s The Difference? In photography terms this effect is known as a “multiple exposure” or the process used to combine two separate images together to create one image, this will be referred to as analogue. In Photoshop the same effect can be achieved by manually combining two separate images together using layer masking & level […]

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cinematic effect photoshop tutorial

Cinematic, Gritty Movie Effect In Photoshop

Creating a Cinematic Movie Effect In Photoshop: If you want dramatic images with a theater like feel, you might be wondering how to create a gritty, authentic looking images. Photoshop is the leading software for the theatres, now it’s our Turn to transform an every day image into a movie cover easily by watching the […]

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tattoo design tutorial

Tattoo Design Photoshop Tutorial

Design Your Own Custom Sleeve In Just a Few Minutes. Personally i do not have any tattoos but i have friends who are crazy for them, they seem to have an insatiable need for the needle. Some people literally walk into a tattoo parlor, choose a design right off the wall and walk out sporting […]

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color lookup photoshop

Color Lookup Adjustments In Photoshop

Photoshop Photography, Applying Color Lookup To Enhance Images Essentially color lookup is an adjustment layer within Photoshop used to select individual colors and re map them, completely transforming the look and feel of the image according to each preset. In human language that translates to a filter similar to those built into smartphone camera apps […]

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