PHOTOSHOP EXPOSED ADVERTISING FAIL

Photoshop Exposed Advertising Fails

Diagnosis Photoshoposis.

The media a well oiled consistent news churning machine, relied upon by the masses who tune in for breakfast, take a dose on the long train journey to work followed by a cheeky gossip at work. Now with such an insatiable thirst for news, surely they couldn't get it right all the time. It's not just the media who are at it either.... It would be wrong not to mention a certain Kardashians derriere.

Why Do They Do It?

Unfortunately we are all a demographic, each profiled & categorized into likelihood of buying based on our social interests. To an advertiser this information is vital and as specificity increases so does the value. For example; Rogaine didn't become a large company by walking around looking for balding men and asking them to try out their product, well actually they did but the point is it's going too far when you completely change the ethnicity of a person for the purpose of selling a product. Is it acceptable for celebrities to create unrealistic standards as role models by using Photoshop to enhance their bodies?

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camera raw vignette tutorial

Photoshop CC 2015, Camera Raw #2

Photoshoot Correction, Smoothing & Vignettes. Picture the scene, you have just finished what you deem to be a successful photoshoot, the client seems happy and you feel that you have taken a sufficient number of diverse interesting pictures. Upon review you feel that maybe the colors don’t pop enough, maybe the lights could have been […]

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INSTALL PLUGINS PHOTOSHOP

Install Plugins Into Photoshop

Installing Topaz Labs Plugins I am going to be doing a few tutorials which utilize plugins, today you can learn where i get my awesome plugins from plus learn how to install plugins into Photoshop. Plugins can be a really handy tool to have as they can be a great time saver for effects, retouching […]

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skin retouching tutorial

How Can Frequency Separation Help Us Achieve Smoother Skin?

Retouching Skin In Photoshop One of the most used “features” of Adobe Photoshop is skin retouching or skin smoothing, the tricky part is maintaining high quality texture. Think about it, if i were to add a layer on top of my photograph then paint over the top with a brush, ii would achieve color but […]

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bulk upload, stack photoshop cc 2015

Watermarking Images, Record Easy Photoshop Actions.

Bulk upload your watermark Using your logo or brand as a brush preset is great if you are working on a few images but what if you needed to watermark 100 images quickly? Maybe for a client preview or you need to send images out to clients and want to make sure your art is […]

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vanishing point combine images photoshop tutorial

Combine Images Using Vanishing Point In Photoshop

In this Photoshop tutorial we are going to learn how to change the shape of an image to make it look like it is actually part of another image, for example hanging a picture on a wall. To do this we are going to be using a Photoshop favorite, vanishing point. Step 1 – Preparing […]

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change hair color photoshop tutorial

How To Change Hair Color in Photoshop

Before you go out and buy hair dye, why not see what your hair would look like if you changed the color in Photoshop. Here you can learn a range of techniques to adjusting hair tones. Follow along the step by step guide below or come and change some hair color with me in the […]

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reflection sunglasses photoshop tutorial

How to Photoshop a Reflection Into Sunglasses

Make it look like you have the Toronto skyline or New York High Street reflecting in your sunglasses or add a custom reflection to anything in Adobe Photoshop!. Read through the step by step guide below or get some extra tips by following along in the video with me. Step 1 – Preparing Our Image […]

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Submit your photographs for a chance to have your image and social media page featured in one of our videos! increase your exposure plus get an edited image e-mailed directly to you.

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